RACHEL BLOOM
Analytics
Internal access only

Restricted to @rachelbloom.com and @thesmartbag.com
Forgot password?

Analytics
Ask Ray
Overview
Traffic
Audience
Content
Organic
Paid Media
Bounce Intelligence
Attribution
Discovery
Retention
Conversion
Real-time
Live
Rachel Bloom · Analytics Intelligence
Ask Me Whatever The F*ck You Want About Your Analytics.
Live access to your analytics_events and orders tables. If I can't answer it, I'll flag it to Saul to build.
Enter to send · Shift+Enter for new line · Powered by Claude
—
Visitors on site now
— sessions today
Activity — last 30 minutes
Active pages
Sources (today)
Devices (today)
Geography (today)
Sessions over time
Pageviews over time
New vs returning
Traffic by channel
Top sources
UTM campaigns
Funnel by Channel & Device
Range:
Affiliate Publishers CJ + Skimlinks attribution
Range:
Bounce rate over time
Scroll depth distribution
Events breakdown
Audience Geography
Top countries
Top US states
Top cities
Device type
Browser
Operating system
Device trend
Top languages
Top pages by views
Bounce Rate by Page — bot-filtered · engagement-based (scroll>25% or time>10s = not a bounce)
Top entry pages
Top exit pages
RB Attribution Pixel — tracks the full journey from first click to purchase. First-touch = channel that introduced the customer. Last-touch = channel that closed the sale. Revenue attribution matches Shopify orders to their originating traffic source via the RB Pixel.
First-touch attribution by channel
Last-touch attribution by channel
Revenue by channel (first-touch, from pixel purchases)
Conversion funnel — visits → add to cart → checkout → purchase
Top converting campaigns
Top sources (first-touch)
Add to cart by channel
Conversions by Channel
Add to cart, checkout and purchase events broken down by traffic channel.
Add to Cart by Channel
Purchases by Channel
Conversion rate by channel (add to cart ÷ pageviews)
Full funnel by channel — pageviews → ATC → checkout → purchase
Clicks by Channel
Pageviews and sessions broken down by traffic source and medium.
Sessions by channel
Pageviews by channel
Channel breakdown — sessions, pageviews, avg pages/session, bounce rate
Time of Day — Clicks
When are people visiting your site? Identify peak traffic hours to schedule posts, emails and ad delivery.
Pageviews by hour of day (all channels combined)
Peak traffic hours — top 5
Clicks by channel × hour heatmap
Day of week pattern
Time of Day — Conversions
When do people convert? Use this to time retargeting ads, email sends and promotions for maximum impact.
Add to carts + purchases by hour of day
Peak conversion hours — top 5
Conversion rate by hour (conversions ÷ sessions that hour)
Conversion day of week pattern
Build your URL
Generated URL
Fill in the fields and click Generate URL
Quick templates
Organic Search
Live data from Google Search Console — queries, impressions, clicks and rankings.
GA4 Historical Data
Historical sessions, users and traffic sources from Google Analytics 4 — property 405857132.
Connected as
Meta Ads — Live Performance
Last 7 days · Rachel Bloom ad account · Checking…
Campaigns — Last 7 days
Spend vs Revenue by campaign
ROAS by campaign
Google Ads — Performance
Customer ID: 164-582-7405 · Checking…
Campaigns — last 30 days
Google Ads — Event Fires
Live pixel events from Google Ads traffic · selected period · Loading…
Event funnel · Google Ads traffic
Top landing pages
Recent events · Google Ads (live feed, last 50)
Top search terms
Google vs Meta — blended
All cohort and LTV panels are built and live. Data will populate automatically from your analytics_events table.
Avg LTV
—
per customer
Rev / Visit
—
all sessions
Repeat Rate
—
% 2+ orders
Time to 1st Buy
—
avg days
Sessions/Convert
—
avg visits
90-Day Retention
—
% reordered
Acquisition Cohort Retention
% of customers from each month who returned — the holy grail metric
Cohort
◎
Awaiting first cohort
Will populate after your first month of orders. Each row = one acquisition month. Each column = months since acquisition.
LTV by Acquisition Channel
Which channel brings your highest-value customers — not just most customers
LTV
Sessions Before Purchase
How many visits does it take to convert? Where are you losing people?
Journey
Scroll Depth × Conversion
Do customers who read more buy more? TripleWhale calls this "engagement quality"
Behaviour
Device × LTV Split
Mobile brings traffic — desktop closes. See your actual revenue split by device.
Device
📱
Mobile
— sessions
$— LTV
—% of traffic
💻
Desktop
— sessions
$— LTV
—% of traffic
📟
Tablet
— sessions
$— LTV
—% of traffic
Days to First Purchase
How long does your consideration cycle take? Guides retargeting window.
Timing
New vs Returning Visitors
Acquisition vs retention balance — a healthy DTC brand trends toward 30%+ returning
Retention
New Visitors
—
— sessions
Returning
—
— sessions
Target: 30%+ returning by 90 days post-launch
Top Entry Pages by Session Depth
Which pages pull people deepest into the site? Heap's #1 engagement signal.
Paths
◉
Path data populating
Entry pages ranked by average pages-per-session will appear here.
Visitor Frequency
1-visit wonders vs loyal browsers — a TripleWhale staple for measuring brand stickiness
Frequency
Campaign Quality Score
Avg scroll depth + session length per UTM campaign — engagement quality, not just clicks
Campaigns
◈
No campaign data yet
UTM campaigns ranked by engagement quality score will appear once paid media is live.
Triple Attribution Pixel v3.1
Attribution Intelligence
RB Triple Pixel — three simultaneous tracking layers: RB first-party pixel (primary), Meta Pixel, and Google Analytics 4. First-touch = channel that introduced the customer. Last-touch = channel that closed the sale.
First-touch attribution by channel
Last-touch attribution by channel
Revenue by channel (first-touch)
Conversion funnel — visits → ATC → checkout → purchase
Top converting campaigns
Top sources (first-touch)
Add to cart by channel
Discovery Intelligence
Discovery
AI Visibility — Are you showing up in AI answers?
Tracks whether rachelbloom.com appears in AI-generated answers for key queries. Based on GSC impression data for queries that indicate AI overview inclusion.
Keyword Intelligence — Top organic queries
Social Monitoring — Traffic from social channels
Referral sources — Who is sending you traffic?
New vs Returning — Discovery effectiveness
Retention Intelligence
Customer Retention
Cohort Analysis — Monthly retention by acquisition cohort
Customer Segments — Value-based segmentation
Repeat Purchase Rate — % customers with 2+ orders
Customer LTV Distribution
Days Between Orders — Purchase cadence
At-Risk Customers — No purchase in 60+ days
Conversion Intelligence
Website Conversion
Overall Funnel — Visits → Product → ATC → Checkout → Purchase
Website Funnel & Paths — Where do people go?
Product Journey — Which products drive the most sessions before purchase?
Product Analysis — Top products by sessions, ATC rate, conversion
Bundle Analysis — Do customers buy multiple products?
Bundle data requires product-level order data. Available once Shopify order line items are synced.
Conversion by Device × Channel
Exit Pages — Where are people leaving?
Bot and datacenter sessions are excluded from all other panels automatically. This tab shows what was filtered and lets you manage the city blocklist.
Filtered cities breakdown
Bot vs clean traffic ratio
Filtered sessions — raw data
Manage filtered cities

Edit the city blocklist below. Separate with commas. Changes apply immediately across all panels.

Analysing bounce patterns across source, device, page and time…
Bounce Rate by Traffic Source
Bounce Rate by Device
Bounce Rate by Hour of Day — Bot sweep detector
Bounce Rate by Landing Page — top 15
Ghost Sessions — under 3s, no scroll, no click
GA4 vs Lens Engagement Gap

If GA4 shows a bounce but Lens recorded scroll depth >25%, the session was engaged — GA4 just did not see it. This gap reveals tracking loss, not real bounces.

✦ Bounce Rate Diagnosis
R
Ask Ray
Analytics AI · Live data
Hey — I'm Ray. Ask me anything about your analytics data. What do you want to know?